0549 - Specialization in Business Administration Course IV - International Management and Marketing
Class objective(s) (learning outcomes)
Trends and changes, summarized under the buzzword “globalization” have profoundly impacted the way, how big, medium-sized and even many small companies are doing business. The opening of major new economies, like China or India, will ensure that these changes will continue during the upcoming decades.

The course will develop an understanding of trends, forces, impacts, risks, opportunities, etc. which are connected with “globalization”. After participating in the course, students will be able

i) To understand the driving forces of globalization and how these have changed and will be changing the structures of businesses, economies and societies
ii) To judge how major players and stakeholders are behaving, in order to promote their interests and to responsibly use/avoid consequences arising out of these trends
iii) To assess the risks and opportunities from these challenges and to position various industries within these environments
iv) To use opportunities from globalization in an entrepreneurial way for the own business or the future company.

Participants will jointly elaborate scenarios, how globalization might develop during the years to come and will develop sensitivity for differentiating between typical industries.

Teaching and learning method(s)
The subjects connected with globalization are highly complex, interrelated and mostly connected with experiences and strategic decisions. Therefore, the course will be held in a highly interactive mode, with the students preparing defined subjects. They will work in teams on cases and scenarios. In addition, the course will be supported by several guest speakers, mostly from top management, who will highlight their own experiences, views and interests.
In case of restricted admission; selection criteria
- Students should have a strong interest in both business and economics

- Students should have read through the required reading material before the first day of the class. The reading material is available on homepage of Roland Berger Vienna: www.rolandberger.at/globalization
The user name and password for accessing the material will be distributed via e-mail.

- Students must have written a one page Opinion Statement (in English) on two of the articles of the reading material (obligatory; registered students, who do not deliver the pre-course assignment in the first session of the course cannot be considered for participation). For further details see also "Criteria for positive evaluation".

Criteria for successful completion
Missing 2 (out of the 10) classes will results in negative evaluation.

i) Pre-course assignment (15%) - written
Pick two articles and express your opinion on one DIN A4 page (1 ½ lines, character size 11). Bring the page to the first day of the course. (Header of page containing: Name of participant, articles commented)
- Evaluation according to substance of opinion and clarity of expression

ii) Class participation (15%) - oral
- Students are strongly encouraged to actively take part in the discussions and contribute with their own experiences. Engagement will be tracked.

iii) Teamwork and seminar presentations (35%) - oral
Students are motivated to engage in teams to prepare homework (e.g. subjects like constraints, regulatory environments, cases or scenarios) jointly and to present the results in very short (3-5 minutes) presentations
- Engagement will be tracked and evaluated

iv) Examination (35%) - written
On December 19 there will be a written exam, where students will answer questions on the discussions during the course and write short statements on his / her opinion on certain subjects and/or cases.

Availability of instructor(s) for contact by students
Please address all administrative issues to mailto:barbara.pramboeck@wu-wien.ac.at
Dr. Reichl can be reached via mailto:barbara.pramboeck@wu-wien.ac.at
Downloads of material via http://www.rolandberger.at/globalization
Miscellaneous
After his long-term position as a Senior Partner and Managing Director of Roland Berger Strategy Consultants in Austria and Central/Eastern Europe, Dr. Reichl stepped down from operative management in mid 2007, after 20 years with the company. He is now acting as a Senior Adviser to UBS Investment Bank and to the World Economic Forum, he invests into small and medium sized companies and serves in non-executive positions. Before joining Roland Berger in 1987, he was a Marketing Program Manager at Hewlett Packard in Böblingen/Germany for four years; before that he had served as an Assistant Professor at the Institute for Management and Organization in Graz/Austria, lecturing IT-organization, Computer Aided Design and Artificial Intelligence. During and immediately after his studies, he did various jobs in sport teaching and at a major Austrian Construction Company. He studied at the Technical University in Graz/Austria, at Stanford University in California, and at the Massachusetts Institute of Technology. Dr. Reichl holds a Dipl.-Ing. degree in Civil Engineering and Doctor degrees in Engineering and in Law. He was born in 1953 in Salzburg, is married, and has 2 adult daughters.
Detailed schedule
Day Date Time Room
Wednesday 10/15/08 06:00 PM - 09:00 PM H 2.18 (A)
Friday 10/17/08 06:00 PM - 09:00 PM H 2.18 (A)
Wednesday 10/29/08 06:00 PM - 09:00 PM H 2.18 (A)
Friday 10/31/08 06:00 PM - 09:00 PM H 2.18 (A)
Wednesday 11/12/08 06:00 PM - 09:00 PM H 2.18 (A)
Friday 11/14/08 06:00 PM - 09:00 PM H 2.18 (A)
Wednesday 12/03/08 06:00 PM - 09:00 PM H 2.18 (A)
Friday 12/05/08 06:00 PM - 09:00 PM H 2.18 (A)
Wednesday 12/17/08 06:00 PM - 09:00 PM H 2.18 (A)
Friday 12/19/08 06:00 PM - 09:30 PM H 2.18 (A)
Contents
Unit Date Contents
1 15.10.2008 6 - 8:45pm

• Introduction to the course, expectations, time planning etc.
• Globalization: history, driving forces, general opportunities and risks
• Discussion of preparatory reading material (examples, cases etc.)
• Guest speaker on regulatory issues (Dr. Bergmann of Austrian Ministry of International and European Affairs, one of the key Austrian negotiators at WTO)

HAND IN PRECOURSE ASSIGNMENT!

2 17.10.2008 6 - 8:45pm

• Warm up-discussion on recent examples from int’l press
• Institutions and regulations (3x7 min presentations by students)
• Presentation on global business perspectives (by Manfred Reichl)
• Global financial markets (1x10 min presentation by a student)
• Guest speech on global financial markets (by Klaus Vukovich, Director at UBS Investment Bank)
• Wrap-up and preview

3 29.10.2008 6 - 8:45pm

• Warm up: discussion on recent examples from int’l press
• Liberalization and protectionism; overview of stakeholders (3x7 min presentations)
• Presentation on global business perspectives (by Manfred Reichl)
• Enabler/driving force Infotech (1x10 min presentation of a student)
• Guest speech on Infotech (by Rudolf Kemler, CEO of Hewlett Packard Austria)
• Wrap-up and preview

4 31.10.2008 6 - 8:45pm

• Warm-up: discussion of recent examples from int’l press
• Interests and behavior of stakeholders; trade conflicts (2x7 min presentations)
• Presentation on Global Trends (by Manfred Reichl)
• Preparation of Industry Case (team presentation)
• Guest speech on Industry Case (tbd)
• Wrap-up and preview

5 12.11.2008 6 - 8:45pm

• Warm-up: discussion of recent examples from int’l press
• Impact of/on global commodity sectors (energy, raw materials, etc.); 2x7min presentations by students
• Presentation on Global Trends (by Manfred Reichl)
• Preparation of Industry Case (team presentation)
• Guest speech on Industry Case (tbd)
• Wrap-up and preview

6 14.11.2008 6 - 8:45pm

• Warm up-discussion on recent examples from int’l press
• Impact of/on global commodity sector (food etc.); 2x7 min presentations
• Presentation on China and India (by Manfred Reichl)
• Preparation of Industry Case on Logistics (team presentation)
• Guest speech on global logistics (by Dr. Detlef Trefzger, Member of global Executive Board of Schenker AG, one of the biggest forwarders)
• Wrap-up and preview

7 03.12.2008 6 - 8:45pm

• Warm-up: discussion of recent examples from int’l press
• Challenges from/for China and India (2x7 min presentations by students)
• Presentation on China and India (by Manfred Reichl)
• Preparation of Industry Case on global Electronics industry (team presentation)
• Guest speech on global Electronics industry (by Dr. Harald Sommerer, CEO of at&s)
• Wrap-up and preview to scenario planning

8 05.12.2008 6 - 8:45pm

• Warm up-discussion on recent examples from int’l press
• Challenges from/for US and Africa (2x7 min presentations by students)
• Presentation on China and India (by Manfred Reichl)
• Preparation of Industry Case on global tourism, gaming and entertainment (team presentation)
• Guest speech on global tourism, gaming and entertainment (by Mag. Paul Herzfeld, Member of managing board at Casinos Austria AG)
• Wrap-up and preview to scenario planning

9 17.12.2008 6 - 8:45pm

• Warm up-discussion on recent examples from int’l press
• Consequences of globalization for Europe
• Presentation on Russia (by Manfred Reichl)
• Discussion of Scenario 1 (team presentation)
• Guest speech on social consequences and alternatives (by Dr. Christian Felber, head of Attac Austria)
• Wrap-up and preview to exams

10 19.12.2008 6 - 8:00pm

• Warm up-discussion on recent examples from int’l press
• Discussion of Scenario 2 (team presentation)
• Discussion of Scenario 3 (team presentation)
• Comparison of scenarios; conclusions and learnings
• Guest speech on Global Networking (by Tobias Raffel, Head of Academic Affairs at Roland Berger Strategy Consultants)

Written exam (60 min; 20:15 – 21:15)

Literature

Joseph E. Stiglitz: Making Globalization Work, W.W. Norton & Company, Inc, New York/London, 2006; Content relevant for class examination: Ja; Content relevant for degree examination: Keine Angabe; Recommendation: Unbedingt notwendige Studienliteratur für alle Studierenden



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