Class objective(s) (learning outcomes)

The aims of the course are:
•    To introduce students to the general management context in China and in selected regions of the PRC.
•    To gain an understanding of different entry strategies in China.
•    To introduce students to strategies for China along the value chain.
•    To emphasize the generalist nature of management work

By the end of the course students will have learned:
•    Analytical approaches to strategy and management in China.

Knowledge and Understanding: After completing this course the student will have:
•    Knowledge and understanding on entry mode choices in China.
•    Knowledge and understanding on strategic issues after entry in China.
•    An understanding of the Chinese management context.
•    Familiarity with many examples of successful and less successful strategies in China.
•    Extensive knowledge of cases and major types of strategic decisions.

Cognitive & Subject Specific Skills: Students on completion of the course will have:
•    The ability to conduct a strategic analysis in China.
•    The knowhow to obtain and analyze information which will aid decision making in China.
•    The ability to analyze cases which approximates closely to the rapid analysis of global business situations.

Key Skills: Students on completion of the course will have:
•    The ability to rapidly structure ideas and presentations both as individuals and as members of a team.
•    The ability to shift material quickly and efficiently, and to structure it into a coherent argument.
•    The ability to research material related to companies and business context under pressure of tight deadlines.
•    Organizational abilities in relation to teamwork including presentation and report writing skills.
•    To learn to work together as a team

Teaching and learning method(s)

The course is taught using a combination of lectures, case analyses, class discussions and presentations. The readings provide the knowledge-base for the course.

Individual Essays: Each Student needs to prepare a 1 page individual essay (topic will be determined) that is to be handed in on the first day of class. In addition, a 5 page individual essay will be assigned to each student on the last day of the course and has to be sent to the lecturer 2 weeks after the final day. Both individual essays will be assessed.

Case Assignments: Each student group is expected to hold two presentations during the course. Assignment to groups and sessions will be done in the first lecture. The case assignment consists of two parts: A written case report (1000 words), to be handed in at the day of the presentation, and the actual presentation on the day of the lecture. Both the verbal presentation and the submitted overall report will be assessed.

It is the express policy of the class that no late assignments will be accepted under any circumstances.

In case of restricted admission; selection criteria

PRE-COURSE ASSIGNMENT:
Please discuss the need for a course on „Management in China“. Why is it necessary to deal with China? Why is it not sufficient to deal with “Emerging Markets” in general? Express your opinion on one DIN A4 page (1 ½ lines, character size 11). Bring the page to the first day of the course. (Header of page containing the name of the participant). Evaluation according to substance of opinion and clarity of expression.

Criteria for successful completion

Pre-Course Individual Assignments         10%
Case Assignments                 40%
    First Case Assignment      20%
    Second Case Assignment      20%
In-Class Participation                  10%
Peer Evaluation of Class Participation     10%
Post-Course Individual Assignment        30%

Students will be assessed on:
•    Their knowledge about Managing Foreign Investments in China.
•    Their ability to understand the strategic issues in the cases they present, to use the appropriate analytical techniques, and to marshal the relevant data.
•    The quality of the presentations, the written reports and the examination questions; by quality in this context we mean the clarity and persuasiveness of each bit of work. This implies an ability to work in teams.
•    Students failing to participate in their teams will lose the marks for that piece of work. To identify cases where teamwork is not functioning, we will use a peer rating form to assess each individual’s participation.

To assess the individual course participation, lecturers will use the following indicative marking scheme:
•    Excellent/outstanding contributions     10 points
•    Very good contributions             8 points
•    Good contributions                 6 points
•    Weak insufficient contributions         4 points or less.

Late submissions of peer rating forms will automatically result in 0% for this grade component.

Availability of instructor(s) for contact by students

Jonas F. Puck, Dr.rer.pol., Dipl.Kfm.
Jonas F. Puck is a Senior Lecturer in International Management and Business at the Friedrich-Alexander-University of Erlangen-Nuremberg. He also acts as Associate Head of the Department of Business and Management at this University. He held visiting positions at the University of new South Wales, Australia, and the University of International Business and Education, China. In addition to his work at University, he is co-founder and scientific advisor of Global Management Competence, a consulting firm focusing on strategic consulting and training development for multinational firms. He serves on the Editorial Board of the Journal of Cross Cultural Competence and Management. His research has been published in journals such as the Journal of International Business Studies, Journal of International Management, Long Range Planning, International Business Review and the International Journal of Human Resource Management, among others. In addition, he is the author of four books and numerous book chapters.
E-mail: mailto:jonas.puck@wiso.uni-erlangen.de

IMM secretaries provide administrative support for this course.
    UZA 1, Kern B, 3rd Floor, Augasse 2-6
    Tel: 31336 5103
E-mail: mailto:imm@wu-wien.ac.at

Miscellaneous

A reading package will be made available at IMM approx. 2-3 weeks before the course

Useful websites:
New York Times    http://www.nytimes.com/
Washington Post    http://www.washingtonpost.com/
CNN Interactive News    http://www.cnn.com/
Fortune Global 500    http://www.pathfinder.com/fortune/global500/
Statistical Abstract of the USA    http://www.census.gov
Stat-USA Databases    http://www.stat-usa.gov/stat-usa.html
The World Factbook (CIA)    www.odci.gov/cia/publications/factbook/
Useful Link for IB Topics    http://wtfaculty.wtamu.edu/~sanwar.bus/otherlinks.htm
Global Edge Resource Desk    http://globaledge.msu.edu/ibrd/ibrd.asp
Going-Global    http://www.going-global.com/
Advertising Age International    http://adage.com/international/daily/index.html
Foreign Exchange Rates    http://pacific.commerce.ubc.ca/xr/today.html
Economic Statistics Briefing    http://www.whitehouse.gov/fsbr/esbr.html
Country Information    http://www.yahoo.com/regional_information/countries
Country Reports    http://www.countryreports.org/
International Laws    http://lexmercatoria.net/
Culture and Languages    http://gamma.sil.org/ethnologue/
Various International Links    http://csf.colorado.edu/isa/sections/io/internet.html
JETRO White Paper    http://www.jetro.go.jp/it/e/pub/whitepaper/2002/

Over the last two decades, the stock of Foreign Direct Investment (FDI) in the People’s Republic of China (PRC) has increased from US$ 57 billion in 1982 to US$ 317 billion in 2005. For 2005 the FDI inflows exceeded US$ 72 billion, making the PRC the largest FDI recipient globally. The consistently high GDP growth rates in combination with a relatively good infrastructure, political stability, and a liberalization of the trade and investment regime following the WTO entry in 2001 can be seen as the main reasons for this increase in FDI. This course provides knowledge about the specific context of management in the PRC and possible strategies for the Chinese market.