| Subtitle: | Topic 10 - Global Strategic Alliances |
| Instructors: | Shalini Rogbeer, B.S.,M.B.A.,Ph.D |
| Type: | PI |
| Weekly hours: | 2 |
| Members (max.): | 15 |
| Registration period: | 09/18/08 to 09/25/08 |
- Class objective(s) (learning outcomes)
- This module examines the importance of strategic alliances in a global context. Although firms commitment to the usage of alliances has increased, failure rates remain high. The course summarizes the various perspectives explaining the heterogeneity in performance of strategic alliances. In this course we seek to understand the phenomenon of strategic alliances in general and global strategic alliances in particular. Some of the questions we tackle are: what are the different types of alliances possible? When should firms use these alliances? How do alliances create (or destroy) value for firms? Should alliances be structured to maximize performance and minimize conflict? Can alliance partners from different institutional, political and cultural contexts work together? How does the alliance evolve over time and what are the strategic, competitive and structural implications? What happens when alliances do not meet their objectives? How can firms improve their alliancing capabilities? Finally we examine new forms of groups of alliances, namely portfolios, constellations and networks and explore sources of synergies and redundancies (if any) in these groups.
- Prerequisites according to degree program
- No formal prerequisite, however a good grasp of Strategic Management and International Business would be useful
- Teaching and learning method(s)
- Lectures
Readings
Cases
Group project and presentations - Criteria for successful completion
- Thorough reading of compulsory materials
Class and group involvement and participation
Linking readings with cases
Group Project - Availability of instructor(s) for contact by students
- By email:
mailto:shalini.rogbeer@wu-wien.ac.at
Tel.
+43 1 31 336 4120
Office Hours
Tuesday: 9.00 - 12.00 - Miscellaneous
- Cases will be available in a booklet one week before the start of the course.
Reading materials will be posted on the learn@wu website.
The instructor will send out an email to registered students shortly before the course starts on availability of cases and reading materials.
| Day | Date | Time | Room |
|---|---|---|---|
| Monday | 10/27/08 | 09:30 AM - 12:30 PM | Freizeitzentrum |
| Monday | 11/03/08 | 09:30 AM - 12:30 PM | SR 5.43 (A) |
| Monday | 11/10/08 | 09:30 AM - 12:30 PM | Freizeitzentrum |
| Monday | 11/17/08 | 09:30 AM - 12:30 PM | Freizeitzentrum |
| Monday | 11/24/08 | 09:30 AM - 12:30 PM | H 2.19 (A) |
| Monday | 12/01/08 | 09:30 AM - 12:30 PM | H 2.18 (A) |
| Monday | 12/15/08 | 09:30 AM - 12:30 PM | H 2.18 (A) |
| Monday | 12/22/08 | 09:30 AM - 12:30 PM | H 2.18 (A) |
Alliance definitions, rationale, structure and performance;Portfolios and networks, Benefits and costs of various international distances in Global Alliances
| Unit | Date | Contents |
|---|---|---|
| 1 | 27.10.2008 |
Topic: Introduction. Strategic Alliances : Theory and Terminology Required Readings a. Dyer JH , Kale P, Singh H. 2001. How to make strategic alliances work. MIT Sloan Management Review, Summer 2001. b. Dyer JH, Kale P, Singh H. 2004. When to ally and when to acquire? Harvard Business Review, Jul-Aug 2004. Additional Readings |
| 2 | 03.11.2008 |
Aligning Alliances and Global Imperatives CASE: ELI LILLY AND RANDBAXY Required Readings a. Nielsen BB. 2003. An Empirical Investigation of the drivers of ISA formation. European Journal of Management, 28(3): 301-322. b. Henisz WJ, Williamson OE. 2001. Comparative Economic Organization - Within and Between COuntries. Working Paper Additional Readings |
| 3 | 10.11.2008 |
Design and Structuring Global Alliances CASE: AUTOLIV QB Required Readings b. Das TK, Teng BS. 1999. Managing risks in strategic alliances. Academy of Management Executive, 13(4):50-62. Additional Readings |
| 4 | 17.11.2008 |
Learning in Alliances, Competition and Cooperation CASE. SHANGHAI GENERAL MOTORS Required Readings b. Powell WW: 1998. Learning from collaboration: knowledge and networks in the biotechnology and pharmaceutical industries. California Management Review, 40(3): 228-240. Additional Readings: |
| 5 | 24.11.2008 |
Alliance Management and Evolution CASE: FREEMOVE ALLIANCE Required Readings: b. Ireland RD, Hitt MA. 2002. Alliance management as a source of competitive advantage. Journal of Management, 28(3): 413 - 446. Additional Readings |
| 6 | 01.12.2008 |
Trends in Alliances CASE: STARBUCKS AND NGOs Required Readings: a. Zaheer A, George V. Reaching out or reaching within? Performance Implications of alliances and locations in Biotechnology. Managerial and Decision Economics, 25: 437-452. b. Yaziji M. 2004. Turning Gadflies into allies. Harvard Business Review, 39(3):110-117. Additional Readings |
| 7 | 15.12.2008 |
PERFORMANCE AND WRAP-UP What do we know about alliances? Required Reading GROUP PRESENTATION INSTRUCTOR HANDS OUT TAKE-HOME EXAM |
| 8 | 18:12:2008 | SUBMIT EXAM ELECTRONICALLY |
Shenkar O, & Reuer JJ.: Handbook of Strategic Alliances., SAGE Publications, 2006; Content relevant for class examination: Keine Angabe; Content relevant for degree examination: Keine Angabe; Recommendation: Referenzliteratur
Contractor & Lorange: Cooperative Strategies and Alliances, Elsevier Science, 2002; Content relevant for class examination: Keine Angabe; Content relevant for degree examination: Keine Angabe; Recommendation: Referenzliteratur
Yan and Luo: International Joint Ventures: Theory and Practice, M.E. Sharpe, 2001; Content relevant for class examination: Keine Angabe; Content relevant for degree examination: Keine Angabe; Recommendation: Referenzliteratur
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