2372 - Specialization in Business Administration Course IV - International Management and Marketing
| Subtitle: | Globalization in a Management Perspective |
| Instructors: | Prof. Bent Petersen |
| Type: | PI |
| Weekly hours: | 2 |
| Members (max.): | 20 |
| Registration period: | 09/18/08 to 10/15/08 |
- Class objective(s) (learning outcomes)
- The aim of the course is to provide the students with an understanding of the strategic management implications of firms globalization process and management tools to cope with these globalization processes. Globalization in the sense of a sophisticated international division of responsibilities within the corporation implies fundamental organizational changes much more profound than the changes that result from international expansion. Although extant management literature has dealt with globalization for several decades little is known about the globalization process as such. Hence, questions like: What drives the globalization process? What deters it? How is it implemented? are chiefly unanswered. In fact, very few companies are truly global; but there is little doubt that the pressure for globalization will increase dramatically over the coming years.
- Teaching and learning method(s)
- The delivery of the course will be based on a combination of readings, lectures, assignments (both individual and group), presentations, and discussions. The main objectives of this combinative approach are to facilitate the understanding of concepts and approaches, stimulate class participation and provide dialogue between the lecturer and the students.
- In case of restricted admission; selection criteria
- VERY IMPORTANT!
Please note that potential WAITING LISTS are managed by the IMM department and NOT by the lecturer! Please direct all your questions regarding the waiting list to the IMM departments secretaries.PRE-COURSE ASSIGNMENT: How would you define a "global firm", and what are the particular challenges of managing such a firm?
IMPORTANT!: You need to prepare a 1 page individual essay on the question above that is to be handed in electronically on November 14. Please send the pre-course assignment to Prof. Petersen at mailto:bp.smg@cbs.dk. Late assignments will not be accepted! Registered students who do not deliver the pre-course assignment cannot be considered for participation. Students on the waiting list who cannot deliver the pre-course assignment cannot be considered for participation either! Hence, students on the waiting list only have a chance to get into the course when they can provide the pre-course assignment by the indicated date.
READING PACK
Make sure that you have read the relevant articles before the course in order to be able to participate in class discussion. - Criteria for successful completion
- The final grade will be composed of the following assessments:
Pre-course individual assignment: 10 %
Group presentations of cases: 40 %
o 1st group assignment 10 %
o 2nd group assignment 30 %
Class participation of the individual: 10 %
Peer evaluation of class participation 10 %
Post-course individual assignment: 30 % - Availability of instructor(s) for contact by students
- Bent Petersen (born 1954) is professor of international business at the Center for Strategic Management and Globalization, Copenhagen Business School (CBS). He received his PhD from CBS in 1996 and holds a M.Sc. (1983) in business economics from the same institution. For five years he worked as an economist at the Carlsberg Research Center, Department of Biotechnology and Business Diversification. His primary research interests are in firms internationalisation, dynamics of foreign market entry strategies, and globalization strategies of MNCs. He has published in Journal of International Business Studies, Journal of Business Research, Managerial Decisions and Economics, Journal of International Marketing, Management International Review, Long Range Planning, International Studies of Management & Organization, International Business Review, World Development and Journal of International Management, among others. He is a member of the Academy of International Business and the European International Business Academy, and serves currently as a reviewer for International Business Review, Management International Review, Journal of World Business, Journal of International Business Studies, and International Marketing Review. Bent Petersen has been visiting scholar in France (HEC) and Australia (University of Queensland) and has taught in IB-programmes in Norway, Sweden, Vietnam, and Australia.
- Miscellaneous
- The reading pack and the assignments will be made available at IMM well before the course starts. Students registered for the course will be informed via email.
Make sure that you have read the relevant articles before the course in order to be able to participate in class discussion.All information are subject to change!
PLEASE CHECK THIS WEBSITE REGULARLY FOR UPDATES!!!
Detailed schedule
| Day | Date | Time | Room |
|---|---|---|---|
| Monday | 11/17/08 | 09:00 AM - 01:00 PM | VR Bibl. I (A) |
| Monday | 11/17/08 | 01:00 PM - 04:00 PM | SR 1.12 (B) |
| Wednesday | 11/19/08 | 09:00 AM - 01:00 PM | SR 1.12 (B) |
| Wednesday | 11/19/08 | 01:00 PM - 04:00 PM | SR 5.48 (D) |
| Thursday | 11/20/08 | 09:00 AM - 12:00 PM | H 4.39 (B) |
| Thursday | 11/20/08 | 12:00 PM - 04:00 PM | SR 1.15 (D) |
| Friday | 11/21/08 | 09:00 AM - 12:00 PM | VR Bibl. I (A) |
| Friday | 11/21/08 | 12:00 PM - 04:00 PM | H 2.18 (A) |
Contents
| Unit | Contents |
|---|---|
| 1 |
Introduction and course overview Lecture: What do we mean by MNC globalization? Feedback on pre-course assignment (due 14.11.) 1st (group) case assignment (for presentation Tuesday morning) |
| 2 |
Group work Case assignment presentations |
| 3 |
Lecture: The Globalization process: Is it manageable? 2nd (group) case assignment (for presentation Thursday morning) |
| 4 | Case assignment presentations |
| 5 |
Lecture: Managing internalization & externalization processes of MNCs 3rd (individual) case assignment (for discussion Friday morning) |
| 6 |
Case discussion Lecture: Managing the global MNC Post-course case assignment (due XY) Course wrap-up, Q & A session |
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